标题标签优化:完整操作指南

深圳SEO
深圳SEO
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2020年3月29日00:58:54 评论 3,214
摘要

标题标签存在每个网页的HTML中的head部分,它提供有关其他所在页面的主题。标题标签在搜索结果页面(通常用作可单击的链接)以及浏览器窗口中突出显示。我们有时候会神化标题标签的影响,觉得只要写好标题,管它内

标题标签存在每个网页的HTML中的head部分,它提供有关其他所在页面的主题。标题标签在搜索结果页面(通常用作可单击的链接)以及浏览器窗口中突出显示。</p> <p>我们有时候会神化标题标签的影响,觉得只要写好标题,管它内容呢?其实没有哪一项特殊或神奇的SEO技术,能保证您内容质量低下的情况下,仍能获取高的搜索结果排名。</p> <p>因此,优化标题标签时,我们需要考虑一下八个重要方面。</p> <p>在编写优化的标题标签之前,您需要知道页面在网站整体层次结果中所在的位置。网站首页与文章页、产品页等其他页面都不同。对于页面很多的网站来说,不同的页面具有不同的标题<title>标签会具有一定的挑战性,进入网站的每个页面越深,您的标题title标签就应该越具体。</p> <p>了解页面在网站整体层次结构中所在的位置,下一步就是评估页面上的内容。</p> <p>当标题标签引入页面主题并在正文、图片alt属性、元描述、URL和页面其他方面使用相同的重要关键词时,标题标签对搜索引擎和用户的影响最大。您的页面标题应与页面内容紧紧相关,不相关的标题纯粹是在浪费用户时间,最终会导致跳出率很高,得不偿失。</p> <p>重复的标题标签对搜索者或搜索引擎来说没有任何的帮助。谷歌站长工具Google Search Console或Bing网站管理员工具报告中看到重复标题的警示,当多个页面具有相同的标题标签时,这些标签对搜索引擎来说是无用的。</p> <p>如果您拥有一个大型的网站,或者拥有大量动态数据的网站(例如电子商务网站),请找到对标签进行语义编码的方法。大多数内容管理系统和网站平台都可以自动生成标题标签。如果要覆盖或自定义默认标题标签,请与开发人员一起使用或在网站平台设置内找到方法,以添加更多详细信息并在不同级别进行自定义。</p> <p>您可以扩展的越多,而不必手动管理数百或数千个标签,效果越好。</p> <p>动态结构的示例可以在所有产品页面标签中包含一些标准文本,但是具有从数据库填充的产品的特定名称。在这种情况下,您不必手动编写所有产品标题标签,并且可以确保它们是唯一的。如果您拥有具有不同产品或属性(例如不同颜色)的相同产品的情况,则还可以查看从数据库添加更多变量的方法。</p> <p>知道您的受众正在搜索什么以及他们如何搜索,对于标题标签优化至关重要。如果您不知道人们在搜索时使用的单词和短语,那么您就有可能猜错。</p> <p>优化标题标签时,请勿跳过关键字研究或将其忽略。</p> <p>请记住,标题标签将在搜索结果页面(SERP)的蓝色链接中显示为文本。</p> <p>您的重点必须放在回答搜索者的问题,需求或愿望上。清楚了解您的页面内容以及对您和您的访问者而言预期的结果至关重要。</p> <p>如果您试图在单个页面上完成太多的业务目标,则可能很难足够清晰地将重点放在行动呼吁(CTA)上。如果发现这种情况,请考虑将您的内容分成更多主题和页面。</p> <p>就像编写可靠的PPC文字广告标题一样,标题标签需要与搜索者的意图相匹配才能赢得他们的点击。</p> <p>编写标题标签时,请记住,该标签会被Google截断为70-71个字符。用户看不到超过该字符数的任何单词。</p> <p>在其中输入重要的单词和短语。简明扼要,直截了当,并优先考虑重要单词,使其尽可能早地出现在标题标签中。</p> <p>避免关键词重复堆砌的现象,一定要注意关键词的使用频率及密度。</p> <p>不要仅仅强调标题标签的重要性或影响。虽然优化站点上的所有标题标签可能会遇到一点麻烦,但您不能指望仅标题标签是SEO成功的关键。</p> <p>整体搜索优化更为重要。在许多情况下,标题标签优化只是您在SERP顶部的起点或切入点。</p> <p>写在最后</p> <p>标题标签是SEO策略的组成部分之一。只有SEO各个环节协同工作,才能获取更多的流量。</p> </div> <div class="sharing-box"> <a class="zmy-btn-beshare zmy-btn-like use-beshare-like-btn bk" data-count="" title="点赞"> <span class="like-number"> 点赞 </span> <div class="triangle-down"></div> </a> <a class="zmy-btn-beshare zmy-btn-share use-beshare-social-btn bk" title="分享"></a> <span 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src='https://s2.ax1x.com/2019/06/08/VDaIC4.jpg' class='avatar avatar-64 photo letter' height='64' width='64' /> <span class="comment_author"><strong>问问</strong></span> 好 </a> </li> <li> <a href="https://www.seoere.com/news/61115#anchor-comment-10" title="发表在:杭州银乐迪ktv价格(杭州五个高人气的KTV,你去过吗)" rel="external nofollow"> <img alt='瑞丰泰国和人' src='https://s2.ax1x.com/2019/06/08/VDaIC4.jpg' class='avatar avatar-64 photo letter' height='64' width='64' /> <span class="comment_author"><strong>瑞丰泰国和人</strong></span> 一天甲贺忍法帖有 </a> </li> <li> <a href="https://www.seoere.com/zhanzhangnews/39866#anchor-comment-8" title="发表在:中国手机如何注册推特(Twitter注册和引流方法介绍)" rel="external nofollow"> <img alt='苜蓿' src='https://s2.ax1x.com/2019/06/08/VDa45F.jpg' class='avatar avatar-64 photo letter' height='64' width='64' /> <span class="comment_author"><strong>苜蓿</strong></span> 我注册不了 无法给手机发验证码 </a> </li> </ul> </div> </div> <div class="clear"></div></aside> <aside id="archives-2" class="widget widget_archive wow fadeInUp ms 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