手把手教你:如何在网站优化过程中超越对手

深圳SEO
深圳SEO
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2020年3月29日00:54:34 评论 3,233
摘要

做营销型企业网站优化,我们不仅要关注自身网站的搜索引擎排名,更要时刻关注竞争对手的排名情况,这句话说着容易,做起来却非常艰难,接下来,手把手教你如何GET这个新技能。第一,首先明确我们的竞争对手是什么?知彼知己,方能百战不殆,做网站优化更是如此,想要超越竞争对手,第一步就是确认目标。如果是企业网站,很多时候你会发现优化的核心词往往被百度自家的产品所占据,作为企业站我们显然不能把超越的

做营销型企业网站优化,我们不仅要关注自身网站的搜索引擎排名,更要时刻关注竞争对手的排名情况,这句话说着容易,做起来却非常艰难,接下来,手把手教你如何GET这个新技能。

第一,首先明确我们的竞争对手是什么?知彼知己,方能百战不殆,做网站优化更是如此,想要超越竞争对手,第一步就是确认目标。如果是企业网站,很多时候你会发现优化的核心词往往被百度自家的产品所占据,作为企业站我们显然不能把超越的对象定位在这些词的排名上。面对这样的情况,我们主要的工作就转变成分析我们要超越的目标是与我们一致的企业网站,抑或是其他一些权重表较高的门户网站内页,这些都是我们在分析竞争对手的时候需要进行明确的。

第二,了解竞争对手网站的基本数据情况。明确了竞争对手的性质后,我们就要开始分析竞争对手的基本数据了,基本数据包括竞争对手的域名存在时间、竞争对手的网站内容数量,以及竞争对手的外链数量和质量。了解基本情况后,我们就要评估超越它需要花多少精力和时间。

第三,分析竞争对手的页面优化细节。分析对手的页面优化细节,主要是分析其内容页的设置,分析各种细节,有哪些不错的地方我们可以借鉴,或者直接在我们网站中进行模仿和优化,人无我有,人有我优,只有这样不断的分析和调整,才能从各方面超越竞争对手。

第四,通过站长工具分析对方网站和我们站点的流量预估。网站流量代表着网站权重。在网站优化过程中,我们要学会借力打力,学会借助站长类工具来分析彼此的流量对比情况。如果我们的网站和对手的网站流量差距比较大,我们就要深刻分析是否自己的网站存在内容量少等问题导致了网站流量的降低。从而找到相应的解决方法来提升网站流量。

网站优化有很多小技巧值得我们学习,下面的10条小技巧值得收藏:

企业网站优化

1.网页的标题:</p> <p>网站的title反应一个网站的核心,所以title要简洁明了一目了然,最好不要超过20个字,体现出你本页内容的重点或你网站的主题就行了。</p> <p>2.网页的核心关键词<keywords>:</p> <p>核心关键词不超过3个,关键词的总数不要超过8个。最重要的关键词放在标题首位,依次类推。</p> <p>3.网页的描述<deion>:</p> <p>网站的描述就像自我介绍一样,最重要的是简洁明了,描述中要出现网页的核心关键词,把网页主题或相关重点内容描述清楚就可以了。</p> <p>4.网页菜单以及页面导航栏目:</p> <p>尽量采用文字,以利于搜索引擎搜寻你的网站,并抓取相关栏目关键字。不要采用图片或者flash形式,因为搜索引擎不能识别。</p> <p>5.网页上的图片<img>:</p> <p>添加<alt>标签,写上图片说明或主题,使搜索引擎认识你的图片从而抓取图片。</p> <p>6.网页结构:</p> <p>尽量简单,层次清楚,布局合理,一般常采用</p> <div>+css架构,这样让搜索引擎易于搜寻页面,网页代码也方便让人理解。</p> <p>7.网页内容:</p> <p>可以原创的内容尽量原创,搜索引擎对原创内容会优先收录。2019年百度算法大更新,更是注重内容的原创度。</p> <p>8.网页代码:</p> <p>简洁清楚,结构清晰,注释让人一目了然,良好的代码也会让搜索引擎易于抓取网页中的有效内容。</p> <p>9.网页的JS和框架:</p> <p>做好兼容优化,使种浏览器尽量兼容,也使搜索引擎易于读懂你的网页。</p> <p>10.网页设计:</p> <p>页面清晰,漂亮,内容能够吸引人的重点突出,搜索引擎可能对漂亮有吸引力的网页也会较感兴趣。</p> </div> <div class="sharing-box"> <a class="zmy-btn-beshare zmy-btn-like use-beshare-like-btn bk" data-count="" title="点赞"> <span class="like-number"> 点赞 </span> <div class="triangle-down"></div> </a> <a class="zmy-btn-beshare 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class="comment_author"><strong>瑞丰泰国和人</strong></span> 一天甲贺忍法帖有 </a> </li> <li> <a href="https://www.seoere.com/zhanzhangnews/39866#anchor-comment-8" title="发表在:中国手机如何注册推特(Twitter注册和引流方法介绍)" rel="external nofollow"> <img alt='苜蓿' src='https://s2.ax1x.com/2019/06/08/VDaIC4.jpg' class='avatar avatar-64 photo letter' height='64' width='64' /> <span class="comment_author"><strong>苜蓿</strong></span> 我注册不了 无法给手机发验证码 </a> </li> <li> <a href="https://www.seoere.com/zhanzhangnews/39866#anchor-comment-5" title="发表在:中国手机如何注册推特(Twitter注册和引流方法介绍)" rel="external nofollow"> <img alt='网管' src='https://s2.ax1x.com/2019/06/08/VDaIC4.jpg' class='avatar avatar-64 photo letter' height='64' width='64' /> <span class="comment_author"><strong>网管</strong></span> 我也是注册不了 </a> </li> <li> <a href="https://www.seoere.com/zhanzhangnews/39866#anchor-comment-3" title="发表在:中国手机如何注册推特(Twitter注册和引流方法介绍)" rel="external nofollow"> <img alt='哈喽' src='https://s2.ax1x.com/2019/06/08/VDaRbV.jpg' class='avatar avatar-64 photo letter' height='64' width='64' /> <span class="comment_author"><strong>哈喽</strong></span> 请问你注册好推特了吗 </a> </li> <li> <a href="https://www.seoere.com/zhanzhangnews/39866#anchor-comment-2" title="发表在:中国手机如何注册推特(Twitter注册和引流方法介绍)" rel="external nofollow"> <img alt='哈喽' src='https://s2.ax1x.com/2019/06/08/VDa45F.jpg' class='avatar avatar-64 photo letter' height='64' width='64' /> <span class="comment_author"><strong>哈喽</strong></span> 15353105553请加微信,不会下载推特可以教教吗 </a> </li> </ul> </div> </div> <div class="clear"></div></aside> <aside id="archives-2" class="widget widget_archive wow fadeInUp ms bk"><h3 class="widget-title bkx da">文章归档</h3> <ul> <li><a href='https://www.seoere.com/date/2021/07/'>2021年7月</a> (15)</li> <li><a href='https://www.seoere.com/date/2021/06/'>2021年6月</a> (31)</li> <li><a href='https://www.seoere.com/date/2021/05/'>2021年5月</a> (45)</li> <li><a href='https://www.seoere.com/date/2021/04/'>2021年4月</a> (2629)</li> <li><a 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